Book
Small business marketing for dummies / by Barbara Findlay Schenck, with Linda English.
Entrepreneurship is booming. And more people with great ideas face the age-old challenge of marketing their products and services. This book gives small business owners marketing strategies that are specifically tailored to their special needs and take into account their lack of time, money, and staff. Coverage includes: -- Savvy marketing methods developed by pros-- A guide to marketing effectively on the Internet-- Outlines for creating marketing plans and finding customers-- Strategies for building an image for a new business and using a wide spectrum of media-- Online resources to help a small business grow
Record details
- ISBN: 0764553097 (pbk. : alk. paper)
- ISBN: 9780764553097 (pbk. : alk. paper)
- Physical Description: xxvi, 355 pages : illustrations ; 24 cm.
- Publisher: New York : Hungry Minds, [2001]
- Copyright: ©2001
Content descriptions
| General Note: | Includes index. |
Search for related items by subject
| Subject: | Advertising. Small business marketing. Marketing > Management. Advertising media planning. |
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Available copies
- 1 of 1 copy available at Sage Library System.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Circulation Modifier | Status | Due Date | Courses |
|---|---|---|---|---|---|---|---|
| Blue Mountain Community College Library | 658.8 Sch27s (Text) | 35410000148619 | Main Collection | Available | - |
Electronic resources
- Related Resource: http://catdir.loc.gov/catdir/bios/wiley045/00111131.html
- Contributor biographical information
- Related Resource: http://catdir.loc.gov/catdir/description/wiley038/00111131.html
- Publisher description
- Version of Resource: http://catdir.loc.gov/catdir/toc/wiley021/00111131.html
- Table of contents
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| 020 | . | ‡a0764553097 (pbk. : alk. paper) | |
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| 050 | 0 | 0. | ‡aHF5823 ‡b.S29 2001 |
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| 100 | 1 | . | ‡aSchenck, Barbara Findlay. ‡0(SAGE)1552056 |
| 245 | 1 | 0. | ‡aSmall business marketing for dummies / ‡cby Barbara Findlay Schenck, with Linda English. |
| 264 | 1. | ‡aNew York : ‡bHungry Minds, ‡c[2001] | |
| 264 | 4. | ‡c©2001 | |
| 300 | . | ‡axxvi, 355 pages : ‡billustrations ; ‡c24 cm. | |
| 336 | . | ‡atext ‡btxt ‡2rdacontent | |
| 337 | . | ‡aunmediated ‡bn ‡2rdamedia | |
| 338 | . | ‡avolume ‡bnc ‡2rdacarrier | |
| 490 | 1 | . | ‡a--For dummies |
| 500 | . | ‡aIncludes index. | |
| 520 | . | ‡aEntrepreneurship is booming. And more people with great ideas face the age-old challenge of marketing their products and services. This book gives small business owners marketing strategies that are specifically tailored to their special needs and take into account their lack of time, money, and staff. Coverage includes: -- Savvy marketing methods developed by pros-- A guide to marketing effectively on the Internet-- Outlines for creating marketing plans and finding customers-- Strategies for building an image for a new business and using a wide spectrum of media-- Online resources to help a small business grow | |
| 650 | 0. | ‡aAdvertising. ‡0(SAGE)1431229 | |
| 650 | 0. | ‡aSmall business marketing. ‡0(SAGE)1511073 | |
| 650 | 0. | ‡aMarketing ‡xManagement. ‡0(SAGE)1458262 | |
| 650 | 0. | ‡aAdvertising media planning. ‡0(SAGE)1431129 | |
| 700 | 1 | . | ‡aEnglish, Linda. ‡0(SAGE)1552051 |
| 830 | 0. | ‡a--For dummies. ‡0(SAGE)1925234 | |
| 856 | 4 | 2. | ‡3Contributor biographical information ‡uhttp://catdir.loc.gov/catdir/bios/wiley045/00111131.html |
| 856 | 4 | 2. | ‡3Publisher description ‡uhttp://catdir.loc.gov/catdir/description/wiley038/00111131.html |
| 856 | 4 | 1. | ‡3Table of contents ‡uhttp://catdir.loc.gov/catdir/toc/wiley021/00111131.html |
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