Book
Universal principles of typography : 100 key concepts for choosing and using type / Elliot Jay Stocks ; foreword by Ellen Lupton.
"The art and science of typography combines subtle tweaks to line lengths with harmonious combinations of weights and styles, considered typeface pairings with a robust set of alternate characters, and exciting technological advances with the realities of font licensing. There are so many ways designers can optimize how text is read and influence the way its message is understood--and yet so many designers miscommunicate without even recognizing it. Universal Principles of Typography will equip you with everything you need to make the most informed typographic decisions in your design work today, whatever the medium." --back cover.
Record details
- ISBN: 9780760383384
- ISBN: 0760383383
- Physical Description: 221 pages : color illustrations ; 27 cm
- Publisher: Beverly, MA : Rockport Publishers, 2024.
- Copyright: ©2024
Content descriptions
| General Note: | Includes index. |
| Formatted Contents Note: | Getting to know type -- Typographic fundamentals -- Choosing & pairing type -- Typographic systems -- OpenType & web typography & variable fonts -- Going further. |
Search for related items by subject
| Subject: | Type and type-founding. Printing. |
| Genre: | Informational works. Illustrated works. |
Available copies
- 1 of 1 copy available at Sage Library System.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Circulation Modifier | Status | Due Date | Courses |
|---|---|---|---|---|---|---|---|
| Hood River County Library | 686.22 STO 2024 (Text) | 33892100995068 | Adult Non-Fiction | Available | - |
Summary:
"The art and science of typography combines subtle tweaks to line lengths with harmonious combinations of weights and styles, considered typeface pairings with a robust set of alternate characters, and exciting technological advances with the realities of font licensing. There are so many ways designers can optimize how text is read and influence the way its message is understood--and yet so many designers miscommunicate without even recognizing it. Universal Principles of Typography will equip you with everything you need to make the most informed typographic decisions in your design work today, whatever the medium."
