The impulse economy : understanding mobile shoppers and what makes them buy Cover Image

Book

The impulse economy : understanding mobile shoppers and what makes them buy / Gary Schwartz.

ISBN: 9781451671865 (hardback)
ISBN: 1451671865 (hardback)
ISBN: 9781451671889 (e-book)
ISBN: 1451671881 (e-book)
ISBN: 9781451671872 (trade paper)
ISBN: 1451671873 (trade paper)
Physical Description: viii, 229 pages : illustrations ; 24 cm
Publisher: New York : Atria Books, 2011.

Schwartz, Gary, 1964- (Author).

Summary:

""A crash course in making mobile work. The Impulse Economy is a must read" (Shelly Palmer, NBC Universal host, leading author and blogger on digital media).We live in a world where our mobile devices have become extensions of ourselves. We depend upon them for instant connections to entertainment, social media, news, and shopping deals. What can a business do to maximize the mobile buying power of the new impulse consumer? Gary Schwartz, a pioneer in mobile technology and marketing who has spent his career working with businesses to answer these questions, has written a groundbreaking book that outlines the history of the mobile industry and shows just how businesses can build up their mobile platforms to maximize online sales.But The Impulse Economy isn't just a book for businesses--it's also an eye-opening look into the ways our economy is changing every second of every day. Like Blink or The Tipping Point, the author looks at a phenomenon that's changing the way people behave and analyzing its roots and its causes. Anyone interested in the ways our behavior as shoppers is changing--and what we can do to better harness this opportunity--will find this book to be essential reading"-- Provided by publisher.

"From a pioneer in mobile technology and marketing, a guide to navigating and harnessing the mobile economy to drive and increase impulse shopping habits among buyers everywhere"-- Provided by publisher.