Book
Capture the mindshare and the market share will follow : the art and science of building brands / Libby Gill.
Record details
- ISBN: 9781137278517 (alk. paper)
- Physical Description: 234 pages ; 25 cm
- Publisher: New York : Palgrave Macmillan, 2013.
Content descriptions
| Formatted Contents Note: | Introduction -- Clarify: discovering your emotional assignment -- Commit: the non-negotiable promise of excellence -- Collaborate : creating your brand : one conversation at a time -- Connect : creating the authentic emotional link -- Compete: what makes you so special? -- Communicate : "talking your walk" to influence and inspire -- Contribute : if not you, who? -- Summation : the eighth C -- Key chapter takeaways. |
Search for related items by subject
| Subject: | Branding (Marketing) Business communication > Psychological aspects. |
Available copies
- 1 of 1 copy available at Sage Library System.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Circulation Modifier | Status | Due Date | Courses |
|---|---|---|---|---|---|---|---|
| Hood River County Library | 658.827 GIL 2013 (Text) | 33892100123422 | Adult Non-Fiction | Available | - |
| LDR | 01369cam a2200289Ki 4500 | ||
|---|---|---|---|
| 001 | 1311481 | ||
| 003 | SAGE | ||
| 005 | 20250508001219.0 | ||
| 008 | 130301s2013 nyu 000 0 eng | ||
| 010 | . | ‡a 2013003483 | |
| 020 | . | ‡a9781137278517 (alk. paper) | |
| 040 | . | ‡aDLC ‡beng ‡erda ‡cDLC ‡dDLC ‡dOR4 ‡dUtOrBLW | |
| 042 | . | ‡apcc | |
| 050 | 0 | 0. | ‡aHF5415.1255 ‡b.G55 2013 |
| 082 | 0 | 0. | ‡a658.8/27 ‡223 |
| 100 | 1 | . | ‡aGill, Libby. ‡0(SAGE)1556920 |
| 245 | 1 | 0. | ‡aCapture the mindshare and the market share will follow : ‡bthe art and science of building brands / ‡cLibby Gill. |
| 264 | 1. | ‡aNew York : ‡bPalgrave Macmillan, ‡c2013. | |
| 300 | . | ‡a234 pages ; ‡c25 cm | |
| 336 | . | ‡atext ‡btxt ‡2rdacontent | |
| 337 | . | ‡aunmediated ‡bn ‡2rdamedia | |
| 338 | . | ‡avolume ‡bnc ‡2rdacarrier | |
| 505 | 0 | . | ‡aIntroduction -- Clarify: discovering your emotional assignment -- Commit: the non-negotiable promise of excellence -- Collaborate : creating your brand : one conversation at a time -- Connect : creating the authentic emotional link -- Compete: what makes you so special? -- Communicate : "talking your walk" to influence and inspire -- Contribute : if not you, who? -- Summation : the eighth C -- Key chapter takeaways. |
| 650 | 0. | ‡aBranding (Marketing) ‡0(SAGE)1510596 | |
| 650 | 0. | ‡aBusiness communication ‡xPsychological aspects. | |
| 999 | . | ‡eBook ‡fa | |
| 905 | . | ‡uadmin | |
| 901 | . | ‡a17642734 ‡bSystem Local ‡c1311481 ‡tbiblio | |
