Book
Capture the mindshare and the market share will follow : the art and science of building brands / Libby Gill.
Record details
- ISBN: 9781137278517 (alk. paper)
- Physical Description: 234 pages ; 25 cm
- Publisher: New York : Palgrave Macmillan, 2013.
Content descriptions
| Formatted Contents Note: | Introduction -- Clarify: discovering your emotional assignment -- Commit: the non-negotiable promise of excellence -- Collaborate : creating your brand : one conversation at a time -- Connect : creating the authentic emotional link -- Compete: what makes you so special? -- Communicate : "talking your walk" to influence and inspire -- Contribute : if not you, who? -- Summation : the eighth C -- Key chapter takeaways. |
Search for related items by subject
| Subject: | Branding (Marketing) Business communication > Psychological aspects. |
Available copies
- 1 of 1 copy available at Sage Library System.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Circulation Modifier | Status | Due Date | Courses |
|---|---|---|---|---|---|---|---|
| Hood River County Library | 658.827 GIL 2013 (Text) | 33892100123422 | Adult Non-Fiction | Available | - |
